Most companies treat video as a one-time project. A better plan gives every quarter a job, so your foundation videos keep working and new videos meet buyers where they are.
Q1: Reach
Publish industry trend videos, a founder opinion series, and short clips and ads. The goal is to get in front of the right buyers.
Q2: Engage
Run webinars and live Q&As, publish walkthroughs, and answer top buyer questions. The goal is to turn attention into real interest.
Q3: Convert
Add new customer stories, personal sales follow-ups, and results videos. The goal is to give buyers the proof they need to decide.
Q4: Retain
Create customer onboarding videos and a year in review, then plan your next playbook. The goal is to keep customers and start next year ahead.
Adjust it to your year
Your fiscal year and sales cycle may differ. Keep the order and move the dates to match when your buyers research and approve budgets.